Viscom 4
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Modeling, Rendering
1 Week Projects / Viscom 4
Peloton's augmented training system helmet allows pro cyclists to train on local routes, fully immersing them in seasonal tournament circuits. It offers the complete Peloton Experience: community connections, engaging trainers, navigation, real-time data, and a competitive leaderboard.
What I Learned About Peloton ...
Advantage, Opportunity, and Growth
Peloton is a company combining technology and indoor exercise
Peloton combines technology with exercising, aiming to help people exercise indoor with their spinning bikes, a library of "addictive" training videos, and their encouraging coaching team.
Combining their "addictive" training video with route planning app
They are so good at motivating and encouraging, combined with their partnership with Strava, an exercise route planning and recording app, they can bring that outdoor and provide professional cyclist a smooth indoor-outdoor transition during their training.
Mastered Indoor, Adventure Outdoor
This will be a visionary project with limited production. As Peloton mastered the indoor exercise market, this will mark the beginning of Peloton's involvement in the outdoor exercise equipment market.
Outdoor exercising equipment sale is now steadily outpacing indoor exercising equipment sale numbers. It's predicted that outdoor exercising equipment sale number will reach 35 Billion Dollars in 2050. (Research done prior to the Covid19 pandemic)
Who is Peloton
Peloton combines technology with exercising, aiming to help people exercise indoor with their spinning bikes, a library of "addictive" training videos, and their encouraging coaching team.
Their Opportunity
They are so good at motivating and encouraging, combined with their partnership with Strava, an exercise route planning and recording app, they can bring that outdoor and provide professional cyclist a smooth indoor-outdoor transition during their training.
Their Vision
This will be a visionary project with limited production. As Peloton mastered the indoor exercise market, this will mark the beginning of Peloton's involvement in the outdoor exercise equipment market.
Why Professional Cyclists
Professional cyclists are willing to try out new equipment that can enhance their performance. They also have the budget to afford cutting-edge developmental equipment. Professional cyclists are also influential in the cycling community. They are the best advertisement that covers the market that Peloton can tap into in the future.
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