Peloton ATS
A Training System using AR Technology
Product Design, Brand Re-imagination, Rendering
14 Week Project / Product Design 4
Peloton's augmented training system helmet allows pro cyclists to train on local routes, fully immersing them in seasonal tournament circuits. It offers the complete Peloton Experience: community connections, engaging trainers, navigation, real-time data, and a competitive leaderboard.
What I Learned About Peloton ...
Advantage, Opportunity, and Growth
Peloton is a company combining technology and indoor exercise
Peloton combines technology with exercising, aiming to help people exercise indoor with their spinning bikes, a library of "addictive" training videos, and their encouraging coaching team.
Combining their "addictive" training video with route planning app
They are so good at motivating and encouraging, combined with their partnership with Strava, an exercise route planning and recording app, they can bring that outdoor and provide professional cyclist a smooth indoor-outdoor transition during their training.
Mastered Indoor, Adventure Outdoor
This will be a visionary project with limited production. As Peloton mastered the indoor exercise market, this will mark the beginning of Peloton's involvement in the outdoor exercise equipment market.
Outdoor exercising equipment sale is now steadily outpacing indoor exercising equipment sale numbers. It's predicted that outdoor exercising equipment sale number will reach 35 Billion Dollars in 2050. (Research done prior to the Covid19 pandemic)
Who is Peloton
Peloton combines technology with exercising, aiming to help people exercise indoor with their spinning bikes, a library of "addictive" training videos, and their encouraging coaching team.
Their Opportunity
They are so good at motivating and encouraging, combined with their partnership with Strava, an exercise route planning and recording app, they can bring that outdoor and provide professional cyclist a smooth indoor-outdoor transition during their training.
Their Vision
This will be a visionary project with limited production. As Peloton mastered the indoor exercise market, this will mark the beginning of Peloton's involvement in the outdoor exercise equipment market.
Why Professional Cyclists
Professional cyclists are willing to try out new equipment that can enhance their performance. They also have the budget to afford cutting-edge developmental equipment. Professional cyclists are also influential in the cycling community. They are the best advertisement that covers the market that Peloton can tap into in the future.
How can Peloton help Professional Cyclist to Improve
Motivation
This is where Peloton excels at. Professional Cyclists have a hard time forming a cycling group to practice during offseason, resulting in a loss of motivation and a sense of community. However, this can be solved with Peloton's library of thousands of motivational videos.
Mapping Technology
Peloton's partnership with Strava meaning it can access a
library of cycling route status. With these information, the
ATS computer can generate a route that will best match
the tournament route or of the user's choice.
AR Technology
Augmented Reality technology is advancing at a faster pace every day. AR technology can project the image right onto the lenses for easy access and viewing.
Design Goals to Meet :
A helmet that can provide the indoor peloton experience for professional cyclist’s offseason outdoor practice
Attachment? Glasses? Helmet!
To design an aerodynamic helmet is quite... lifting.
Color! But where?
Quick mockups, digitally.
Stripe! But how?
Introducing Peloton Augmented Training System
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